Horera tea
Who we are
We cultivate, process, and supply the finest hand-picked artisanal purple teas
Horera tea
Our Purpose
At Horera Tea, we’re on a mission to revolutionize the tea industry with our sustainably grown, hand-picked, and traditionally artisanal purple teas.
Our purpose is to make premium Kenyan tea accessible to all while raising the standard of living for our growers and the surrounding community. From our fertile highlands in Nyeri, Kenya, we grow and process premium purple tea that is rich in flavor and sustainably produced,giving you, not just a beverage, but an experience that delivers exceptional health benefits. Join us in our commitment to a better world, one cup of Horera Tea at a time.”
HOW
Our purple tea is carefully handpicked and processed in small batches using traditional techniques – all on the same day. This dedication to traditional methods allows us to deliver a premium and uniquely flavored tea that is unmatched in quality. By preserving our heritage and the craft of tea-making, we bring you a taste that is truly one-of-a-kind. Experience the difference of our artisanal purple tea today.
WHY
At Horera Tea, we believe in creating positive change beyond profit. Our purpose is to make premium Kenyan purple tea accessible to all while raising the standard of living for our tea growers and the wider community. By supporting our sustainably-grown tea, you’re not only enjoying a unique taste experience but also making a meaningful impact in the lives of our growers and their families. Join us in creating a brighter future for all through the goodness of tea
THE PIONEER
Mzee Horera
Mzee Horera has been growing tea since 1971, but it wasn't until 2014, when he discovered purple tea, that everything changed.
Robert Murimi, affectionately known as Mzee Horera, has had four careers throughout his lifetime. He began as a policeman, turned corporal serving for 10 years, before transitioning to become a teacher for 23 years. After achieving the position of the head teacher, he retired and served as a director at the Ragati tea factory, where he first encountered purple tea in 2014.
Impressed by its health benefits and potential to uplift the quality of life for tea farmers, Mzee uprooted 15,000 green tea bushes, equivalent to three acres, to plant purple tea. Despite initial shock from friends, family, and neighbors, he has since encouraged nearly 90 local farmers to follow suit.
A big pioneer and advocate for purple tea in the Mount Kenya region, Mzee registered the Horera Tea company in 2016.
WHAT WE BELEIVE IN
Our Values
At Horera Tea, we believe in delivering a unique and sustainably grown purple tea experience straight from our farm to your cup. With small-batch production and a focus on preserving the craft of tea-making, our tea delivers unmatched flavor and quality. Plus, every cup of Horera Tea supports our local growers and their families, promoting a better future
PASSION
Passion is at the heart of everything we do at Horera Tea.
Tea is in our blood. We have been growing tea since the late 1960s. This has instilled in us a pride in our craft and a passion to deliver the finest product to our consumers.
PEOPLE
At Horera Tea, we prioritize the people behind our product.
As a company built on the pillar of People, we believe in helping our farmers achieve a livable wage from their hard work.
We are committed to improving the economic situation of our farmers and their families because we believe that when they thrive, we all thrive.
QUALITY
Consistent and high-quality tea through manual processing and hand-picked leaves
Hand-picked tea leaves ensure consistent quality in every batch, unlike machine-picked leaves.
Manual processing allows for consistent results and a better taste when contrasted against to automated processing methods.
The tea is sourced from the Mt. Kenya region, which is known for producing some of the best tea bushes in the world. The region’s ideal climatic conditions, including consistent temperatures, result in less variability in tea output and a consistently high level of quality.
Empowering Local Communities
Join us in our commitment to a better world, one cup of Horera Tea at a time
At Horera Tea, our responsibility extends beyond producing quality tea. We are dedicated to creating a positive impact on the communities where we operate. We are proud to work with farmers in the Mt. Kenya region, and our commitment to social responsibility is at the core of our business model.
By paying our farmers a fair wage and providing training on sustainable farming practices, we are empowering local communities to thrive. We also prioritize environmental sustainability by minimizing waste and reducing our carbon footprint. As a result, our farmers are able to provide for their families and reinvest in their farms, creating a ripple effect of economic growth and empowerment. By investing in local communities, we can build a better future for all.
WHAT WE BELEIVE IN
At Horera Tea, we are passionate about bringing you the best quality purple tea.
We believe that it’s not just tea; it’s a way of life. So why take a step towards a healthier lifestyle today and try our purple tea?
If you have any questions or comments, please feel free to get in touch with us. We’d love to hear from you!